The Eyegroove App, which debuted in 2013, was the world’s first social network for fan created music video. With Eyegroove, people could effortlessly bring together all the elements of high production value videos: music, editing, and augmented reality effects. People could choose from an infinity of songs, and create beautiful, professional looking short videos to share on Eyegroove and other social networks.

Eyegroove was acquired by Facebook in 2016, and its effect technology became part of Instagram Stories and Reels, Facebook, Messenger, and WhatsApp. Apps like TikTok and Musical.ly later adopted many of Eyegroove’s creative innovations.


Eyegroove goodbye

Eyegroove’s farewell message from eyegroove.com, August 2016:

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